In a global marketplace the wages for the little man are often reduced to a bare minimum leaving the coffee farmers with a very little paycheck in the end. In a way for global coffee companies to reach the more critical consumer mass, which cares about the wellbeing of the farmers, the certification Fair Trade was developed.
Monday, October 29, 2012
Friday, October 5, 2012
In this interview with the Verge the founder explains the concept.
What do you think; waste of time and money or kind of brilliant idea?