Friday, December 28, 2012

Review of Kopi Luwak preroasted



As I graduated my education, my colleagues gave me some presents. One of them was 70 gr. of the coffee kopi luwak.

A little background knowledge for those who don’t know the coffee in this link.
I thought of this, as a perfect opportunity to make a review of my experiences.
This is a very hyped and discussed coffee, cashing in at about 600$ per kilo. With that in mind, my expectations was high.

I found myself skeptical from the beginning. As the picture shows, the
beans are packaged in an air tight plastic bag. In my perspective, this is not a sign of quality.

I would like a one-way valve.

The person who bought the coffee was told that they were roasted less than a week ago. I have a really hard time believing that. There were no aromas as I opened the bag, none what so ever.
I decided to make a shot of espresso first. Dialing in the grinder with only 70 gr. of beans can be quite a challenge. I went for a brewratio of 55%. I managed to make a decent shot in my first attempt. 20 gr. of dry coffee, giving me 37 gr. of extracted coffee in 28 seconds. 

The aromas were still rather weak. When I sipped the cup, a very powerful fresh, and fruity flavor fills my mouth. At first I thought it was going to be a taste of acid. But the flavor staid, just at the positive side. In my perspective of course. As the notes of fruit came further back in my mouth, it became a penetrating nutty flavor, with hints of caramel. After finishing the cup, the notes staid in my mouth for a long time. I made a total of three shots espresso. All with the same outcome. Good, but no way near a value of the price.
I gave the last beans a go in my french press. 

Just enough for one cup


 This way of brewing suits the coffee much better. The earthy and nutty notes at the beginning, followed by caramel notes at the end. Everything working together in a way ,that seems more natural than in the espresso machine. 

At our household, 70 gr. of beans produces little more than 1 liters of coffee. I think it’s quite expensive, 55-60$ per liter coffee. The price just don’t match the quality and experience.       

I think this is a good coffee. It tastes good, works well and is easy to handle.  I have defiantly tried better and much cheaper. Because of that, I wouldn’t buy it myself.  

After reading an article about the coffee, I might have found the answer to my lack of enthusiasm.  Andrew Hetzel from Coffee Business Strategies, reports of comprehensive fraud with this particular coffee. Big brands, big money and big hype equal a lot of scammers. Unfortunately. It’s estimated that 5000% of the kopi luwak sold worldwide is fake. That’s a massive number. I am tempted to think I am the proud owner of 100 gr. fake kopi luwak coffe. Expensive coffee looks just like the cheap stuff, that is why no one knows if their being scammed buying kopi luwak.   
The organic perspective, with nature and animal in harmonic symbiosis seems to be deseving as well. If you are to trust Andrew Hetzel, the civet-like animal Paradoxurus are being held in small cages at large areas, while force-feed with coffee beans. Not the coffee fairytale the sellers tell and show its consumers. I haven’t looked further in to this accusation and don’t know if there is any kind of evidence. I sure hope it’s not so.  
The article in Danish 

Best regards and a Happy Newyear 

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